Listar Comunicación por autor "Garcia del Portal, Renato"
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Estrategia de lanzamiento de una bebida energizante peruana endulzada con extracto natural de yacón: Boom Power
Ayzcorbe Rojas, Ximena Alejandra; Garcia del Portal, Renato (Universidad de Lima, 2023)Acceso abiertoEnergy drinks have a history of over a century, but it is since the 1980s that they began to gain popularity, and in the Peruvian case, since the arrival of Red Bull in 2002. It is usually consumed for the ability provided ...