• Lanzamiento, rebranding y escalamiento de la marca Keep a Cup 

      Droulez Saenz, Astrid Illary (Universidad de Lima, 2023)
      Acceso abierto
      Keep a Cup is a menstrual cup sales company established under the RUS regime in 2016. The company started without an identity and adapted the name of the import brand. The first appearance of the brand was through retail ...