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Portraying of Latin American Women in Falabella’s Instagram: Stereotypes and Sexual Objectification Theory
(Springer, 2023)
Acceso restringido
This study examines the portrayals of women by the department store brand Falabella on Instagram. Falabella is one of the largest retailers in Latin America with shops in several countries. The study compared how women are ...
Gamit! a beat for learning
(IEEE, 2023)
Acceso restringido
This paper presents the results from a gamification platform developed by two Latin American universities from Mexico and Peru, with the aim to promote engagement and improve students' attitudes towards the learning process, ...
Collective Rural Brands and Consumption of Agroecological Products
(Springer, 2022)
Acceso restringido
This work focuses on the development of rural communities through their productive and commercial orientation. This is done through collective rural brands as a vehicle to achieve identity, representation, and commercial ...
Gamit! Interactive platform for gamification
(IEEE, 2022)
Acceso restringido
Gamit! is a software platform that enables instructors to use gamification concepts and techniques in their classrooms. Currently, the platform allows instructors to create leaderboards and use badges to incentivize students ...
Posting to Belong: Instagram Features Enhance Marketed Goods Used as Conduits to Leverage Group Affiliation
(Springer, 2022)
Acceso restringido
Belonging Conduits are resources available in the market (such as products, services, or brands) that people use as a means to favor their affiliation to a group. The conduits are a construct of the belongingness-oriented ...
Media, Fear of Crime, and Authority: Focus Groups in Lima (Perú)
(Springer, 2022)
Acceso restringido
Lima’s news agenda focuses on the media’s exposure and coverage of crime. This paper aims to analyze the relationship between news consumption, fear of crime, and trust in authority. To this end, twelve focus group discussions ...
Post-truth of Female Empowerment in the Fake News of Peruvian Reality Shows
(Springer, 2022)
Acceso restringido
This study investigates the fake news generated from the content of the reality television format in Peru. This format, by mixing informational or reality elements with fictional elements, contributes to misinformation ...
Analysis of social media use and political interest among Peruvian university students: The case of Arequipa and Iquitos
(IEEE Computer Society, 2021)
Acceso restringido
In Peru, a country with enormous inequality, weak democratic institutions, and high levels of mistrust of the state, young people tend to be indifferent towards and do not get involved in traditional forms of political ...
Methodological approaches for the study of the country brand: The case of Peru and perception in Germany
(IEEE Computer Society, 2021)
Acceso restringido
The country brand, in practical terms, can be understood as a branding technique applied to a territory or geographic region in order to achieve a competitive position on a global scale. In this paper, a methodology is ...
Brands in young consumers' Instagram contents: Elements of brand identity enable their use to promote group belonging
(IEEE Computer Society, 2021)
Acceso restringido
The desire to belong to a group is a characteristic of the human social condition. This quality influences an individual's choice and consumption of brands and products. The belonging-oriented consumption model explains ...