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Analysis of advertising in the multimedia environment of children and adolescents in Peru
(Routledge, 2018)
Acceso restringido
I examined advertising of healthy and unhealthy food and beverage
products across television, Facebook, outdoors, and bodegas. I used
content analysis to describe the types of advertised food products,
the persuasive ...
Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements
(Elsevier, 2018)
Acceso restringido
One strategy to prevent the onset of non-communicable diseases is to motivate healthy lifestyles through health media messages. In Peru, the food industry is currently implementing such strategy with health message cues, ...