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Methodological approaches for the study of the country brand: The case of Peru and perception in Germany
(IEEE Computer Society, 2021)
Acceso restringido
The country brand, in practical terms, can be understood as a branding technique applied to a territory or geographic region in order to achieve a competitive position on a global scale. In this paper, a methodology is ...
Data on gender representation in food and beverage print advertisements found in corner stores from Guatemala and Peru
(BioMed Central, 2021)
Acceso abierto
Data on gender representation in food and beverage advertisements may allow for a better understanding of how the food industry is targeting different audiences based on gender. Nonetheless, scant research on food and ...
Regímenes de corporeidad y producción de sentido en el discurso visual de Bolsonaro: exploraciones sociosemióticas
(Universidad de Guadalajara, 2021)
Acceso abierto
El objetivo de este artículo es analizar, desde la perspectiva de la semiótica discursiva, las estrategias de figurativización del cuerpo de Jair Bolsonaro en su perfil de Instagram. Para este análisis hemos considerado, ...
A technique to analize populist discourse: The Peruvian case
(IEEE Computer Society, 2021)
Acceso restringido
There are different techniques that have been evaluated to identify whether a political discourse is populist or not. This research analyzes the debates in the plenary session of the Peruvian Congress during the first ...
Influencers in quarantine: Adaptation of their contents and production formats
(IEEE Computer Society, 2021)
Acceso restringido
This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was ...