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Mostrando ítems 12-19 de 19
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Liderazgo científico investigativo del docente para la transformación del contexto universitario
(Universidad del Zulia, 2022)Acceso abiertoLa Universidad enfrenta constantes retos tecnológicos, socioculturales, ambientales, y otros, que requieren un docente líder en investigación para innovar el cambio organizacional de manera efectiva. De ahí ... -
Relevance of salespeople profiles: an analysis in an emerging economy
(Emerald, 2020)Acceso restringidoPurpose: The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales ... -
Sustainability and branding in retail: a model of chain of effects
(Multidisciplinary Digital Publishing Institute (MDPI), 2020)Acceso abiertoThe main objective of this study is to analyse the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those ... -
Sustainability, brand image, reputation and financial value: manager perceptions in an emerging economy context
(John Wiley & Sons, 2020)Acceso restringidoSustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and ... -
The correlation between cognitive styles and written corrective feedback preferences among Iranian and Turkish EFL learners
(Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi, 2021)Acceso abiertoThis study aimed at finding the correlation between Iranian and Turkish EFL learners’ cognitive styles and their preferences for different WCF types. Sixty out of seventy-five EFL students at the intermediate level in two ... -
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
(Elsevier, 2020)Acceso restringidoThe consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ... -
Uso de CRM social para mejorar campañas de marketing dirigido en sector minorista
(Association for Information Systems, 2018)Acceso restringidoEste estudio pretende demostrar que la efectividad de una campaña dirigida de marketing usando cupones puede mejorar utilizando elementos del CRM Social. Para lograrlo, se realizó un experimento consistente en otorgar ... -
Vacío legal en la tipificación de trata de personas
(Alumni in, 2022)Acceso abiertoObjetivo: El objetivo del estudio fue analizar el vacío legal en la tipificación de trata de personas en un distrito de Lima Metropolitana. Método: El paradigma de la investigación realizado fue el interpretativo, ...