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Influencia del estrés laboral en el desempeño de los trabajadores de la empresa constructora T&T Arquitectos SAC
(Universidad de Lima, 2021)
Acceso abierto
The objective of this research work was to determine the relationship between stress and work performance of the workers of the Company T&T Arquitectos SAC, which was formulated based on the general problem How does work ...
Estudio de posicionamiento de marca en la empresa familiar Pepe el Toro en Chimbote-Ancash en el año 2021
(Universidad de Lima, 2021)
Acceso abierto
The main objective of this research work is to demonstrate the level of Branding by the PEPE EL TORO SAC truck company and to develop a management improvement proposal through knowledge of the subject, the application of ...
Caso de estudio: Factores que determinan la rotación del personal en los centros de atención al cliente en una empresa de telecomunicaciones
(Universidad de Lima, 2021)
Acceso abierto
In this work, we seek to propose solutions and recommendations about the impact generated by the dimensions that influence staff turnover in the telecommunications company. Based on research tools, such as the employee ...
Estudio de la transformación digital para la generación de ventajas competitivas en el desarrollo de las fintech ubicadas en Lima Metropolitana
(Universidad de Lima, 2021)
Acceso abierto
Now a days, it can be seen how the traditional financial system in Peru (referring to banking, finance companies, EDPYMES, among others) has not been able to evolve at the pace of digital technologies, presenting itself ...
Programa de gestión para reducir la tasa de desactivaciones corporativas por portabilidad en Entel Perú
(Universidad de Lima, 2021)
Acceso abierto
This work was based on the analysis of a well-known company within the Peruvian telecommunications industry: Entel Peru. The center of the study was the corporate client segment. It is known that this segment represents ...
El impacto del uso de la automatización robótica de procesos en la motivación interna laboral en Votorantim Internacional CSC
(Universidad de Lima, 2021)
Acceso abierto
The present research aims to evaluate the impact of the use of robotic process automation in different positions of the internal work motivation of Votorantim Internacional CSC employees. The tools used for data collection ...
Análisis de las estrategias digitales en Instagram que influyen en la decisión de compra de los consumidores menores de 30 años que solicitan comida por delivery en Lima Metropolitana
(Universidad de Lima, 2021)
Acceso abierto
The general objective of this research is to determine how digital strategies on Instagram influence the purchase decision of consumers under 30 years of age who request food for delivery in Metropolitan Lima. The type of ...
¿De qué manera podrían las empresas del segmento B2B incrementar la efectividad de sus acciones de comunicación y marketing?
(Universidad de Lima, 2021)
Acceso abierto
Should business and marketing be segmented into B2B or B2C? This question is key because it will support the way a company will analyze its environment and design its marketing strategies, if it even uses one. This being ...
Efectos del marketing de contenidos y políticas de precios en la eficacia del canal online de la empresa “Hera”
(Universidad de Lima, 2021)
Acceso abierto
This research begins by explaining, in the first chapter, the complexity of the problem of how to improve the effectiveness of the online channel in the commercialization of the Hera company, which belongs to the personal ...
¿Cómo mejorar la eficacia del ecommerce en tiendas por departamento en Perú?
(Universidad de Lima, 2021)
Acceso abierto
Within the framework of the technological evolution that the business world is going through today, the retail war has moved to a new field: virtual stores or ecommerce. Despite this new situation, there are still many ...