Browsing Tesis by Author "Guzmán Hudtwalcker, Pamela"
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El efecto del Product Placement en el aumento del conocimiento de marcas de automóviles
Guzmán Hudtwalcker, Pamela; Palacios Zavaleta, María Alejandra (Universidad de Lima, 2021)Acceso abiertoIn a context in which consumers are overwhelmed with traditional advertising, there are more advertising alternatives that may even be more effective and accepted by consumers. One of them is the Product Placement (PPL), ...