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Influencia de las tecnologías de autoservicio en la experiencia del consumidor en los principales supermercados
(Universidad de Lima, 2022)
Acceso abierto
This investigation is based in the study of the new self-service technologies installed in retail supermarkets, the aim is to observe the customer acceptance, the benefits associated with the use of this technology, ease ...
El grado de perfil innovador en la intención de compra de alimentos envasados nuevos en el mercado.
(Universidad de Lima, 2021)
Acceso abierto
Innovation is the key to success in organizations, even though, the introduction of new products is a complex practice regardless of the market where it is sold (Bjorn et al., 2015, p. 252). Between 80-85% of products fail ...