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Now showing items 41-47 of 47
Elaboración y ejecución de un plan de marketing digital para la empresa Intel Phone S.A.C.
(Universidad de Lima, 2023)
Acceso restringido
The present professional work, applied to the telecommunications company Intel
Phone S.A.C, Claro Authorized Distributor, has as general objective develop and
execute a Multiplatform Integrated Digital Marketing Plan, ...
Rebranding de la marca de cerveza artesanal “Maita”
(Universidad de Lima, 2023)
Acceso abierto
Maita is a craft beer brand created in January 2021 by three university students. It is
present on the social networks Instagram, Facebook and Tik Tok which are the sales
channels. The rebranding process was carried out ...
Lanzamiento de cafetería Atemporal
(Universidad de Lima, 2023)
Acceso abierto
This project consists of carrying out the launch campaign of a new chain of cafés called
"Atemporal", that is aimed at young people and young adults in Lima Metropolitana
Lima, Perú and aims to position the brand as an ...
Creación del manual de identidad visual y campaña de rebranding por la red social Instagram para la marca Mascotel
(Universidad de Lima, 2023)
Acceso abierto
Mascotel is a lodging for pets founded in 2014. Despite its 9 years in the market, the
brand has not managed to establish a corporate visual identity and a correct use of its
Instagram account that could allow recognition ...
Lanzamiento, rebranding y escalamiento de la marca Keep a Cup
(Universidad de Lima, 2023)
Acceso abierto
Keep a Cup is a menstrual cup sales company established under the RUS regime in 2016.
The company started without an identity and adapted the name of the import brand. The
first appearance of the brand was through retail ...
Manual de marca de “Sunmoon”, empresa de servicios de brand experience
(Universidad de Lima, 2023)
Acceso abierto
This work consists of the creation of the brand manual that manages to transmit the brand's value proposition and generate a powerful and attractive identity of "Sunmoon",
a consultancy dedicated to the development of ...
Campaña de lanzamiento de la tienda de suplementos deportivos: “Mutant Store”
(Universidad de Lima, 2023)
Acceso abierto
The present project consists of the launching campaign of "Mutant Store", a
chain of stores that will offer high quality sports supplements, which will start
operations in Lima (Peru) in November 2023; whose objective ...