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Lanzamiento, rebranding y escalamiento de la marca Keep a Cup
(Universidad de Lima, 2023)
Acceso abierto
Keep a Cup is a menstrual cup sales company established under the RUS regime in 2016.
The company started without an identity and adapted the name of the import brand. The
first appearance of the brand was through retail ...
Estrategia de lanzamiento de una bebida energizante peruana endulzada con extracto natural de yacón: Boom Power
(Universidad de Lima, 2023)
Acceso abierto
Energy drinks have a history of over a century, but it is since the 1980s that they
began to gain popularity, and in the Peruvian case, since the arrival of Red Bull in 2002.
It is usually consumed for the ability provided ...
Manual de marca de “Sunmoon”, empresa de servicios de brand experience
(Universidad de Lima, 2023)
Acceso abierto
This work consists of the creation of the brand manual that manages to transmit the brand's value proposition and generate a powerful and attractive identity of "Sunmoon",
a consultancy dedicated to the development of ...
Creación del manual de identidad visual y campaña de rebranding por la red social Instagram para la marca Mascotel
(Universidad de Lima, 2023)
Acceso abierto
Mascotel is a lodging for pets founded in 2014. Despite its 9 years in the market, the
brand has not managed to establish a corporate visual identity and a correct use of its
Instagram account that could allow recognition ...
Lanzamiento de la marca “Flexmind”
(Universidad de Lima, 2023)
Acceso abierto
This work describes the development and launch of a social well-being brand called
"Flexmind" and the marketing strategy used to position it in the market. It also covers the
communication strategy employed to create the ...
Rebranding y campaña de relanzamiento de Back to Me: marca de ropa femenina peruana
(Universidad de Lima, 2023)
Acceso abierto
The following work is focused on the rebranding and visual systematization of
a Peruvian women's clothing brand, which will make the leap to be distributed from the
textile emporium of Gamarra to a nationally recognized ...
Hotel Todo Incluido: Ayllu Urubamba
(Universidad de Lima, 2023)
Acceso abierto
After the Covid-19 pandemic, the tourism sector in Peru was very seriously affected (Ministry of Foreign Trade and Tourism, 2020). This led many hotels to close their doors
indefinitely without knowing what would come in ...
Creación e implementación de la identidad gráfica de casa de cambio San Felipe
(Universidad de Lima, 2023)
Acceso abierto
En el presente proyecto se crearán y replantearán los principales aspectos gráficos y
conceptuales de la marca Casa de cambio San Felipe. Se hará tangible la personalidad de
esta mediante la creación de un Manual de Identidad ...
Campaña de lanzamiento Boom Power
(Universidad de Lima, 2023)
Acceso abierto
En el presente trabajo desarrollamos la campaña de lanzamiento 360° de la bebida
energizante “Boom Power” que tendrá una duración de tres meses. Está dirigida a jóvenes
y adultos de 20 a 30 años que llevan un estilo de ...
Creación de universo gráfico para la marca Solearte: manual de identidad visual y redes sociales
(Universidad de Lima, 2023)
Acceso abierto
This present communicative project consists of a series of illustrations created by the
artist Romina Jabbour to be disseminated on social networks, starting with Instagram.
The work as a whole is intended to be gathered ...