Collective Rural Brands and Consumption of Agroecological Products
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This work focuses on the development of rural communities through their productive and commercial orientation. This is done through collective rural brands as a vehicle to achieve identity, representation, and commercial value. Concepts and scopes of ecological consumption and commercialization of artisanal, ecological, and organic products are analyzed. At the field level, shared intelligence is built through interviews with marketing, sustainability, and ecology experts. And interviews with organic food consumers. It is complemented with the analysis of real cases of implementation of rural collective brands. Finally, an integrative analysis of schemes and models is proposed for the participatory development of collective and scalable brands.
How to citeOrtiz-Esaine, N. & Dominguez Gutierrez, D. (2022). Collective Rural Brands and Consumption of Agroecological Products. En A. Abreu, D. Liberato & J. C. Garcia Ojeda (Eds.), International Conference on Tourism, Technology and Systems, ICOTTS 2021, Cartagena, Colombia, November 2021, Proceedings, Smart Innovation, Systems and Technologies (vol. 293, pp. 135-143). Springer. https://doi.org/10.1007/978-981-19-1040-1_11
Category / SubcategoryPendiente / Pendiente
JournalSmart Innovation, Systems and Technologies
Indexado en Scopus
- Comunicación