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Retail marketing para desarrollar mercados emergentes
(Universidad de Lima, 2015)
Acceso abierto
Business decisions require adequate evaluation of its effects. To reduce involved risk on them, we bold the importance of analyze the link between the commercial and the provisioning process in order to grow without ...
Nueva estrategia para la gestión de calidad: implementación de cartas de servicios en una entidad pública peruana
(Universidad de Lima, 2015)
Acceso abierto
In the context of the Peruvian state modernization, entities and public managers have seen the need to optimize the services offered to citizens, currently demanding, short-term and high impact projects. In that sense, ...