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Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns

dc.contributor.authorRozas Urrunaga, Lucila Jimena
dc.contributor.authorCastronuovo, Luciana
dc.contributor.authorBusse Cárdenas, Peter
dc.contributor.authorMus, Sophia
dc.contributor.authorBarnoya, Joaquín
dc.contributor.authorGarrón, Alejandra
dc.contributor.authorTiscornia, María Victoria
dc.contributor.authorGuanieri, Leila
dc.contributor.otherBusse Cárdenas, Peter
dc.contributor.otherRozas Urrunaga, Lucila Jimena
dc.date.accessioned2024-01-11T15:50:36Z
dc.date.available2024-01-11T15:50:36Z
dc.date.issued2021
dc.identifier.citationRozas, L., Castronuovo, L., Busse, P., Mus, S., Barnoya, J., Garrón, A., Tiscornia, M. V. & Guanieri, L. (2021). Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns. BMC Research Notes, 14(1). https://doi.org/10.1186/s13104-021-05870-8es_PE
dc.identifier.issn1756-0500
dc.identifier.urihttps://hdl.handle.net/20.500.12724/19570
dc.description.abstractDuring the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence of new food marketing strategies in social media. We sought to design and validate a methodology for monitoring and evaluating the Facebook marketing strategies of multinational fast-food chains in response to the COVID-19 pandemic.en_EN
dc.formatapplication/html
dc.language.isoeng
dc.publisherBioMed Central Ltd
dc.relation.ispartofurn:issn: 1756-0500
dc.rightsinfo:eu-repo/semantics/openAccess*
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.sourceRepositorio Institucional - Ulima
dc.sourceUniversidad de Lima
dc.subjectMarketing strategiesen_EN
dc.subjectMarketing planningen_EN
dc.subjectFast food restaurantsen_EN
dc.subjectFacebook (Electronic resource)en_EN
dc.subjectLatin Americaen_EN
dc.subjectEstrategias de marketinges_PE
dc.subjectPlan de marketinges_PE
dc.subjectRestaurantes de comida rápidaes_PE
dc.subjectFacebookes_PE
dc.subjectAmérica Latinaes_PE
dc.subjectCOVID-19es_PE
dc.titleData on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdownsen_EN
dc.typeinfo:eu-repo/semantics/article
dc.identifier.journalBMC Research Notes
dc.publisher.countryGB
dc.type.otherArtículo en Scopus
dc.identifier.isni0000000121541816
ulima.autor.carreraPendiente
ulima.autor.afiliacionPendiente
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.identifier.doihttps://doi.org/10.1186/s13104-021-05870-8
ulima.cat15
dc.identifier.scopusid2-s2.0-85122817925


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