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Plan comercial para una tienda e-commerce caso Tcuido.pe
(Universidad de Lima, 2023)
Acceso abierto
The Tcuido Brand began its operations in July 2020 due to the situation, which the country was going through the pandemic. Tcuido is a brand of the company Igoolt S.A.C. whose main business units are the electronics, ...
Plan de marketing de la empresa Inversiones Cappuccetto S.A.C.
(Universidad de Lima, 2023)
Acceso abierto
The present work called "Marketing Plan of the company Investments Cappuccetto S.A.C.", aims to determine those necessary actions required to develop the marketing area of this company, in order to achieve organizational ...
Caso de estudio: planeamiento estratégico integral de Traditional Trade Audit SAC
(Universidad de Lima, 2023)
Acceso abierto
The objective of this professional sufficiency work is to analyze the strategic plan of Traditional Trade Audit, a company specializing in trade marketing point-of-sale auditing and execution. The development is divided ...
Plan estratégico para la unidad de internacionalización de una escuela de postgrado
(Universidad de Lima, 2023)
Acceso abierto
The following report outlines the strategic planning process for the internationalization unit of a prominent business school in Peru. To accomplish this, I established the objectives for the unit, conducted a comprehensive ...
Plan de negocio para el lanzamiento de un servicio de organización integral de bodas de destino en Perú
(Universidad de Lima, 2023)
Acceso abierto
The purpose of presenting this thesis is to investigate and set up a wedding planning company, entering a new market niche that has been developing internationally for more than 20 years and that in Peru is practically a ...
Caso de estudio: diagnóstico empresarial de Bucky Snacks
(Universidad de Lima, 2023)
Acceso abierto
El presente trabajo de suficiencia profesional, realizado para la obtención del título de licenciado en Administración de la Universidad de Lima, se enfoca en el análisis del plan de negocios de Bucky Snacks, empresa peruana ...
Plan de negocios para la apertura de un restaurante dedicado a la venta de arroz chaufa personalizado en el Centro Comercial Plaza Norte - La Chauferia –
(Universidad de Lima, 2023)
Acceso abierto
This current business plan has as main goal to determine the viability of opening the shop located in the mall “Centro comercial Plaza Norte” positioning our brand in the mind of the consumers. This will be possible thanks ...
Plan de negocios para implementar una pastelería artesanal
(Universidad de Lima, 2023)
Acceso abierto
This project aims the viability and profitability of implementing an artisanal pastry shop that initially caters to 7 and 8 zone in Lima. Through innovation and customization of the products, it aims to gain a place in the ...
Caso de estudio: propuesta de un plan estratégico en la empresa J.K. You World Importación y Exportación E.I.R.L del sector juguetero
(Universidad de Lima, 2023)
Acceso abierto
The objective of this professional sufficiency work is to optimize the business model of J.K. You World, a company dedicated to the retail and wholesale sale of children's toys and baby products, through the development ...
Caso de estudio: planeamiento estratégico para la empresa Reactivos Nacionales S.A. para el periodo 2024 – 2027
(Universidad de Lima, 2023)
Acceso restringido
Reactivos Nacionales S.A. (RENASA) is a Peruvian company in the chemical industry with more than 40 years in the market that produces and markets collectors for mineral flotation. The plant is located in Callao and the ...