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El desarrollo de la marca empleador en una empresa de retail peruana
(Universidad de Lima, 2020)
Acceso abierto
This research focuses on the process of building the employer brand in a Peruvian pharmaceutical retail company and the role that communication played during this process, between 2012 and 2016, when the company implemented ...
Determinación de los factores predominantes en la publicidad de la marca Sybilla: estudio de caso con el sector femenino de los niveles socioeconómicos A y B en Lima.
(Universidad de Lima, 2020)
Acceso abierto
To carry out the following research, three objectives were set. It is one general objective and two specific ones. The general objective is to determine the predominant factors in Sybilla's advertising strategy in Lima. ...