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Relación de las estrategias digitales en las ventas de la empresa CASPIANA de Lima Metropolitana en el periodo 2019
(Universidad de Lima, 2021)
Acceso abierto
E-commerce has been growing over the years and little by little companies are starting to go digital to be more competitive. The problem resides when there is no prior planning or the appropriate strategies are not identified ...
¿De qué manera podrían las empresas del segmento B2B incrementar la efectividad de sus acciones de comunicación y marketing?
(Universidad de Lima, 2021)
Acceso abierto
Should business and marketing be segmented into B2B or B2C? This question is key because it will support the way a company will analyze its environment and design its marketing strategies, if it even uses one. This being ...
Estudio comparativo sobre la satisfacción laboral entre empleados de planilla y empleados de intermediación laboral (in-plants) en dos empresas farmacéuticas multinacionales en Perú
(Universidad de Lima, 2021)
Acceso abierto
Currently, companies face various challenges of globalization, such as optimizing their processes, improving productivity, better time and work management, among others, so that their benefits are increasing. That is why ...
Análisis de factores para aumentar la eficacia de los convenios sociales entre las pequeñas compañías mineras formales y sus comunidades vinculadas en el Perú
(Universidad de Lima, 2021)
Acceso abierto
In this research, a study will be carried out on the problem of putting into operation social agreements between small mining companies and their related communities. A mixed investigation will be carried out in which the ...
Factores de éxito en el posicionamiento de una App de servicios para el hogar
(Universidad de Lima, 2021)
Acceso abierto
The objective of the research was to know if there was a correlation between the chosen success factors such as: branding, customer experience and advertising with respect to the positioning of a home services App. The ...
La inserción laboral de personas con discapacidad y su influencia en la imagen corporativa de las tiendas por departamento
(Universidad de Lima, 2021)
Acceso abierto
Since 2012, approximately many retailers have implemented job placement programs for people with disabilities. Also, with the Law 29973 that came into force in December 2012, these practices have been strengthened and ...
La cultura organizacional y su impacto en el compromiso laboral en tiempos de pandemia de los colaboradores de la división empresas en Rímac Seguros
(Universidad de Lima, 2021)
Acceso abierto
When addressing the concept of organizational culture, it is understood that it refers to the relationship between individual values and those of the organization, where both have certain expectations regarding the other; ...
Estrategia de asociatividad para la comercialización de cacao en los distritos de Lamas y Chazuta de la región de San Martín
(Universidad de Lima, 2021)
Acceso abierto
The associativity as a development mechanism to improve the lifestyle of farmers is a strategy that not only benefits this economic group, but also the community as a whole. This research aims to document the benefits of ...
Análisis de las estrategias digitales en Instagram que influyen en la decisión de compra de los consumidores menores de 30 años que solicitan comida por delivery en Lima Metropolitana
(Universidad de Lima, 2021)
Acceso abierto
The general objective of this research is to determine how digital strategies on Instagram influence the purchase decision of consumers under 30 years of age who request food for delivery in Metropolitan Lima. The type of ...
Análisis de la importancia de las estrategias de CRM para la captación, fidelización y retención de clientes de telefonía móvil de Movistar del Perú en el 2020 en Lima Metropolitana
(Universidad de Lima, 2021)
Acceso abierto
The objective of this thesis is to determine, analyze and generate recommendations on the importance of the CRM strategies applied by Movistar for the acquisition, loyalty, and retention of customers in 2020, which is also ...