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El grado de perfil innovador en la intención de compra de alimentos envasados nuevos en el mercado.
(Universidad de Lima, 2021)
Acceso abierto
Innovation is the key to success in organizations, even though, the introduction of new products is a complex practice regardless of the market where it is sold (Bjorn et al., 2015, p. 252). Between 80-85% of products fail ...