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Campaña de lanzamiento para la nueva marca de suplementos deportivos: Mutant Store
(Universidad de Lima, 2023)
Acceso abierto
This project consists of the creation of the launch campaign for the new brand of sports supplements: Mutant Store. This brand will arrive in Peru in November with the opening of 3 stores, a website and several e-commerce ...
Campaña de lanzamiento de Mutant Store
(Universidad de Lima, 2023)
Acceso abierto
The present project consists of creating a launch campaign for Mutant Store's
virtual and physical stores, an exclusive retailer of Mutant sports supplements,
Canadian products. The campaign aims to achieve a 20% market ...
Lanzamiento de bebida energizante “Boom Power”
(Universidad de Lima, 2023)
Acceso abierto
The objective of this work is to launch the energy drink "Boom Power" made
from natural ingredients such as maca, ginseng and Yacon extract, products that work as
excellent stimulants and antioxidants for human ...
Campaña de lanzamiento de producto para la bebida energizante Boom Power
(Universidad de Lima, 2023)
Acceso abierto
The project focuses on the development of the launching campaign of Boom Power, a
new brand in the category of energy drinks that is entering the market with a new
product that contains maca, guarana, ginseng, theine, ...
Lanzamiento de cafetería Atemporal
(Universidad de Lima, 2023)
Acceso abierto
This project consists of carrying out the launch campaign of a new chain of cafés called
"Atemporal", that is aimed at young people and young adults in Lima Metropolitana
Lima, Perú and aims to position the brand as an ...
Campaña de lanzamiento de la tienda de suplementos deportivos: “Mutant Store”
(Universidad de Lima, 2023)
Acceso abierto
The present project consists of the launching campaign of "Mutant Store", a
chain of stores that will offer high quality sports supplements, which will start
operations in Lima (Peru) in November 2023; whose objective ...
Campaña de lanzamiento de la marca Flying Tiger Copenhagen en el Perú
(Universidad de Lima, 2022)
Acceso abierto
The present work focuses on carrying out a launch campaign for the danish brand Flying
Tiger Copenhagen in Peru, who will open four stores overall, in Lima, Arequipa and
Trujillo. This plan aims to generate brand awareness ...
Lanzamiento de Flying Tiger Copenhagen en el Perú
(Universidad de Lima, 2022)
Acceso abierto
The purpose of this work is to devise a launch campaign for the Danish brand Flying
Tiger Copenhagen in Peru.
It is intended to position the brand as a retail that stands out for its variety of products,
unique design, ...
Banco Azul
(Universidad de Lima, 2022)
Acceso abierto
El objetivo del trabajo es desarrollar una campaña de marketing y publicidad para lanzar al mercado meta definido un banco 100% digital y/o nativo digital, es decir que no contará con ninguna oficina física, pero pondrá a ...
Imagen de marca y campaña publicitaria: CrisNet
(Universidad de Lima, 2022)
Acceso abierto
El presente documento nace con la finalidad de proponer soluciones de branding y
comunicación a la marca CrisNet, la nueva pasarela de pago web que ingresará al
mercado peruano.
Para cumplir con lo mencionado, en ...