Televisión: crisis del mercado y nuevos modelos comerciales

Abstract

The three traditional business models in the Italian television market does not seem to show relevant growth margins for the near future. License fees and advertising have already shown their limits and are subjected to increasing criticism. Income stemming from payed subscription to TV show a strong deceleration, bound not only to contextual factors but also to trend saturation and changes in consumers’ preferences. This becomes most evident with the development of non-linear television services through the Internet, namely, the so-called over the top services, such as Netflix which represents the most successful and insightful new business model.