Buscar
Mostrando ítems 21-30 de 33
¿De qué manera podrían las empresas del segmento B2B incrementar la efectividad de sus acciones de comunicación y marketing?
(Universidad de Lima, 2021)
Acceso abierto
Should business and marketing be segmented into B2B or B2C? This question is key because it will support the way a company will analyze its environment and design its marketing strategies, if it even uses one. This being ...
Análisis de las estrategias digitales en Instagram que influyen en la decisión de compra de los consumidores menores de 30 años que solicitan comida por delivery en Lima Metropolitana
(Universidad de Lima, 2021)
Acceso abierto
The general objective of this research is to determine how digital strategies on Instagram influence the purchase decision of consumers under 30 years of age who request food for delivery in Metropolitan Lima. The type of ...
Relación de las estrategias digitales en las ventas de la empresa CASPIANA de Lima Metropolitana en el periodo 2019
(Universidad de Lima, 2021)
Acceso abierto
E-commerce has been growing over the years and little by little companies are starting to go digital to be more competitive. The problem resides when there is no prior planning or the appropriate strategies are not identified ...
Estrategia de asociatividad para la comercialización de cacao en los distritos de Lamas y Chazuta de la región de San Martín
(Universidad de Lima, 2021)
Acceso abierto
The associativity as a development mechanism to improve the lifestyle of farmers is a strategy that not only benefits this economic group, but also the community as a whole. This research aims to document the benefits of ...
La influencia de la marca Starbucks en la percepción del valor del producto
(Universidad de Lima, 2021)
Acceso abierto
This research study aims to determine the influence of the Starbucks brand on the consumers perceived value of the product. In addition, it is intended to describe the brand identity that Starbucks transmits to its consumers ...
Efectos del marketing de contenidos y políticas de precios en la eficacia del canal online de la empresa “Hera”
(Universidad de Lima, 2021)
Acceso abierto
This research begins by explaining, in the first chapter, the complexity of the problem of how to improve the effectiveness of the online channel in the commercialization of the Hera company, which belongs to the personal ...
¿Cómo mejorar la eficacia del ecommerce en tiendas por departamento en Perú?
(Universidad de Lima, 2021)
Acceso abierto
Within the framework of the technological evolution that the business world is going through today, the retail war has moved to a new field: virtual stores or ecommerce. Despite this new situation, there are still many ...
Determinación de las dificultades que tienen los clientes en la elección de tiendas de autopartes en Lima Metropolitana en el Año 2020
(Universidad de Lima, 2021)
Acceso abierto
The research raises the difficulty that customers have for choosing stores in the spare parts market, which may be motivated by different drivers which we want to know in the development of the study. Despite of the fact ...
Estudio de posicionamiento de marca en la empresa familiar Pepe el Toro en Chimbote-Ancash en el año 2021
(Universidad de Lima, 2021)
Acceso abierto
The main objective of this research work is to demonstrate the level of Branding by the PEPE EL TORO SAC truck company and to develop a management improvement proposal through knowledge of the subject, the application of ...
Análisis de la importancia de las estrategias de CRM para la captación, fidelización y retención de clientes de telefonía móvil de Movistar del Perú en el 2020 en Lima Metropolitana
(Universidad de Lima, 2021)
Acceso abierto
The objective of this thesis is to determine, analyze and generate recommendations on the importance of the CRM strategies applied by Movistar for the acquisition, loyalty, and retention of customers in 2020, which is also ...