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Hotel Todo Incluido: Ayllu Urubamba
(Universidad de Lima, 2023)
Acceso abierto
After the Covid-19 pandemic, the tourism sector in Peru was very seriously affected (Ministry of Foreign Trade and Tourism, 2020). This led many hotels to close their doors
indefinitely without knowing what would come in ...
Creación de universo gráfico para la marca Solearte: manual de identidad visual y redes sociales
(Universidad de Lima, 2023)
Acceso abierto
This present communicative project consists of a series of illustrations created by the
artist Romina Jabbour to be disseminated on social networks, starting with Instagram.
The work as a whole is intended to be gathered ...
Plan de comunicación interna para la empresa campos cultivados
(Universidad de Lima, 2023)
Acceso abierto
Campos Cultivados is an agro-export company founded in 1997. Currently, it is a benchmark in
the export of sustainable agricultural products (ready to eat). However, there is no team feeling
within the company. Operational ...
Plan de comunicación interna: “Campos Cultivados”
(Universidad de Lima, 2023)
Acceso abierto
Campos Cultivados is an agroindustrial company that presented complications
hiring temporary personnel for the 2022 harvest campaign, due to the lack of support and
empathy from the different staff and support units in ...
Creación de manual de marca y de posicionamiento digital para la empresa Fumiservicios y Asociados Guva SAC
(Universidad de Lima, 2023)
Acceso abierto
The Peruvian environmental sanitation company, Fumiservicios y Asociados Guva S.A.C. had a lack of visual identification and had limited digital communication. That is why, considering the characteristics of the company ...
Tu compañía: cortometraje sobre el olvido
(Universidad de Lima, 2023)
Acceso abierto
The present project consists in the production of a short film of drama genre in web format,
directed to all Peruvians, having as main target group young people from 15 to 29 years old,
who in their free time surf and ...
Campaña de comunicación integral para el lanzamiento de la bebida energizante Boom Power
(Universidad de Lima, 2023)
Acceso abierto
Boom Power is an energy drink that belongs to Bebidas Nacionales S.A.C. group, a Peruvian company that produces its products in the national territory. This product is launched in response to the target need for a natural ...
Campaña de lanzamiento de Mutant Store
(Universidad de Lima, 2023)
Acceso abierto
This work focuses on the creation of the launch campaign for the Mutant Store chain of stores, a brand specializing in sports supplements that aims to meet the unique needs of the Peruvian consumer through a different value ...
Pokepodcast: producto transmedia sobre Pokémon
(Universidad de Lima, 2023)
Acceso abierto
Pokepodcast is a transmedia production in Spanish, is related to the Pokémon franchise.
Including sound and audiovisual content that complement each other for different
platforms. There is a sound product named Pokepodcast, ...
Campaña de lanzamiento de producto para la bebida energizante Boom Power
(Universidad de Lima, 2023)
Acceso abierto
The project focuses on the development of the launching campaign of Boom Power, a
new brand in the category of energy drinks that is entering the market with a new
product that contains maca, guarana, ginseng, theine, ...