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Mostrando ítems 21-30 de 54
Campaña publicitaria de lanzamiento para la nueva cadena de cafetería peruana Atemporal
(Universidad de Lima, 2023)
Acceso abierto
This professional work consists in the launch campaign of the new Peruvian cafeteria chain: Atemporal, with the objectives of achieving a viable, profitable, and memorable campaign. To achieve this, a market study of the ...
Hotel Ayllu: la aventura ancestral del Valle Sagrado
(Universidad de Lima, 2023)
Acceso abierto
In the midst of a sector that still has not recovered from the ravages and great economic
losses caused by the pandemic and is also on the verge of bankruptcy (Diario Gestión,
2023) due to the constant social upheavals ...
Lanzamiento de bebida energizante “Boom Power”
(Universidad de Lima, 2023)
Acceso abierto
The objective of this work is to launch the energy drink "Boom Power" made
from natural ingredients such as maca, ginseng and Yacon extract, products that work as
excellent stimulants and antioxidants for human ...
Atemporal: café peruano
(Universidad de Lima, 2023)
Acceso abierto
Luego de que la pandemia haya modificado el comportamiento del consumidor
peruano en los cafés (Euromonitor International, 2023), la marca Atemporal se enfrenta
al reto de atraer a los consumidores de vuelta a las ...
La comunicación como integrante del proceso de la venta B2B
(Universidad de Lima, 2023)
Acceso abierto
The current report provides an account of the professional and academic
trajectory of Renzo Biancato, who has been engaged in the corporate
business realm for over 13 years. During this time, he has been involved
not ...
Campaña de lanzamiento para la nueva tienda de suplementos deportivos Mutant Store
(Universidad de Lima, 2023)
Acceso abierto
The present project involves creating a launch campaign for Mutant Store, a sports supplements store set to commence operations in November 2023. The plan's primary goals are to secure a 20% market share in digital channels ...
Campaña publicitaria digital para el perfil de Instagram de la marca de cerveza artesanal Alma Andina: Encuentra tu Alma Cervecera.
(Universidad de Lima, 2023)
Acceso abierto
“Encuentra tu Alma Cervecera” es una campaña publicitaria digital de reconocimiento, la cual consta de la creación de contenido audiovisual para el perfil de Instagram de Alma Andina. Esta es una empresa de cerveza artesanal, ...
Campaña integral de lanzamiento de bebida energética “Boom Power”
(Universidad de Lima, 2023)
Acceso abierto
The present work seeks to develop the launch campaign of the new energy drink Boom
Power in the Peruvian market. The following campaign lasts 6 months and consists of
the intrigue, launch and maintenance phases, with the ...
Agencia de contenido “BLINK”: prestación de servicios para el centro cultural Artescénica, Layconsa y Carusso Karaoke
(Universidad de Lima, 2023)
Acceso abierto
Blink is a Peruvian-Arequipa “content creation” agency that offers marketing and integral communication solutions through digital creative strategies. For this work, the brand will be introduced through the social networks ...
Creación de un brandbook y estrategia digital para el emprendimiento sometech tecnología
(Universidad de Lima, 2023)
Acceso abierto
This work focuses on the development of a brand and digital strategy manual for
Sometech Technology, a business focused on importing technological products. In
addition, the differential advantage is that they have ...