Tesis: Recent submissions
Now showing items 4621-4640 of 6608
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Violencia y memoria en el periodismo narrativo peruano. De dónde venimos los cholos y El origen de la hidra. Crimen organizado en el norte del Perú
(Universidad de Lima, 2020)Acceso abiertoNarrative journalism books are characterised by transcending the stories they tell, and by capturing the most important aspect of a writer: their style and way of communicating life experiences. The good use of literary ... -
Serie periodística online en diversos formatos sobre el mercado artesanal pesquero de chorrillos: “Mar afuera”
(Universidad de Lima, 2020)Acceso abiertoThe fishing cove of Chorrillos is part of the history, tradition and identity of the district. Since its creation it has been visited by a thousand Peruvians and tourists; however, it has been neglected over the years. In ... -
Plan de comunicación estratégico externo de una organización no gubernamental de Lima Metropolitana
(Universidad de Lima, 2020)Acceso abiertoThe present communicational project intervened, during the months of April to September 2019, the external sphere of the non-governmental organization Educa.Impacta.Crece, focused in providing classes that develop the ... -
Corazones alemanes en Quirio – documental fotográfico
(Universidad de Lima, 2020)Acceso abiertoDeutsche Herzen in Quirio is a bilingual (German - Spanish) photographic documentary that shows, through more than 50 photographs, the story of the German Social Project "Chosica", which has as its protagonists the families ... -
Doblaje de voz para hispanoamérica: el caso peruano
(Universidad de Lima, 2020)Acceso abiertoThe subject of voice dubbing has been little explored in Peru. Although there is currently a study on the processes followed by one of the existing dubbing companies in the country, there are still many other points to ... -
Paradigmas socioculturales y su influencia en la apariencia personal de hombres entre 25 y 45 años de edad en Lima metropolitana 2019
(Universidad de Lima, 2020)Acceso abiertoEl objetivo principal de la investigación es analizar la relación entre los paradigmas socioculturales y su influencia en la apariencia personal de hombres entre 25 y 45 años de edad en Lima Metropolitana 2019, y poder ... -
Estrategia de comunicación digital y producción de contenidos para la marca de ropa Baby Lemonade
(Universidad de Lima, 2020)Acceso abiertoThe following project, done in october of 2018, presents the planning and realization of the digital communication strategy and content production for the second-hand vintage clothing brand Baby Lemonade. Two stages of the ... -
Reconstruir la mirada experiencia en el taller de formación audiovisual en el centro juvenil de medio cerrado Lima 01 “Maranguita”
(Universidad de Lima, 2020)Acceso abiertoThis professional proficiency work concisely narrates my most important experiences as a filmmaker and audiovisual producer over my past 20 years of career path. It also focuses on describing, analyzing and reflecting on ... -
Reflexiones profesionales sobre la mutación en la elaboración de los contenidos en los medios de comunicación
(Universidad de Lima, 2020)Acceso abiertoIn this text, the educational profile of the Graduate in Communication is considered, added to his academic training and professional skills, in addition to paying special attention to his field of action: the development ... -
El impacto de la corrupción en las instituciones y sus efectos en el crecimiento económico: un análisis para países de la OCDE, América Latina y el Caribe y el Perú en el Periodo 2002-2015
(Universidad de Lima, 2020)Acceso abiertoLa corrupción, que se define como el mal uso o el abuso de un cargo público para el beneficio privado, es un hecho que posee una relación con el desempeño económico. Dentro de ese marco, esta investigación tiene como ... -
Relanzamiento de la marca “Dessert”
(Universidad de Lima, 2020)Acceso abiertoThis work consists of the proposal for the relaunch of the brand Dessert that includes the development of a new identity and a digital communication campaign based on the analysis of the target audience and their digital ... -
Tipología de ciudadanos frente al soborno policial para el ámbito peruano
(Universidad de Lima, 2021)Acceso abiertoLatent class analysis (LCA) based on the Tenth National Survey on Corruption Perceptions carried out by Proética in 2017. The parametric method used allows demonstrating the heterogeneity of the agents that fall into acts ... -
Tarjetas de crédito en el Perú: análisis de los factores socioeconómicos y actitudes al riesgo de la demanda
(Universidad de Lima, 2020)Acceso abiertoThe objective of this research is to determine the degree of influence of socioeconomic factors and the risk aversion in the possession and use of credit cards in Peru. The data of the National Survey of Demand for Financial ... -
Determinantes del acceso y uso de la inclusión financiera en el área urbana en países de la Comunidad Andina. Periodo 2005-2018.
(Universidad de Lima, 2021)Acceso abiertoFinancial inclusion is important as it has an impact on poverty reduction, inequality reduction and economic growth. The objective of this research is to find the determinants of access and use of financial inclusion in ... -
Reinventando la comunicación interna en un contexto de transformación del negocio: caso Belcorp
(Universidad de Lima, 2020)Acceso abiertoThis project describes the design and implementation of the strategic communication plan for Belcorp, as part of the reorganization of the company´s business’ strategy inth e beginning of 2018. The main objective was to ... -
Caso de estudio: ioi’s global challenge: moving up the palm oil value chain
(Universidad de Lima, 2019)Acceso abiertoPalm oil is a highly competitive and continuously growing industry that has several established companies, among them is the IOI group “Industrial Oxygen Incorporated” of Malaysia, this is a multinational family business ... -
Realización del cortometraje de género musical “una primera cita”
(Universidad de Lima, 2020)Acceso abiertoThis project consists of a fiction short film of approximately 13 minutes, which belongs to the musical genre, written and directed by André Balbuena and produced by Maria Fernanda Mendoza. This project seeks to expand the ... -
La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana
(Universidad de Lima, 2020)Acceso abiertoIn this research work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because ... -
Determinación de los factores predominantes en la publicidad de la marca Sybilla: estudio de caso con el sector femenino de los niveles socioeconómicos A y B en Lima.
(Universidad de Lima, 2020)Acceso abiertoTo carry out the following research, three objectives were set. It is one general objective and two specific ones. The general objective is to determine the predominant factors in Sybilla's advertising strategy in Lima. ... -
Rutinas alimenticias en el hogar y el desperdicio de alimentos
(Universidad de Lima, 2020)Acceso abiertoReducing food waste in the world is one of the greatest challenges towards a sustainable world. One third of the food produced around the globe is being thrown away. A household plays an important stage of food collection, ...
