Search
Now showing items 101-110 of 1040
El rol del canal Movistar Música en la promoción de los artistas indie limeños (2016-2020)
(Universidad de Lima, 2023)
Acceso abierto
Between the years 2016-2020, Movistar made its Movistar Música platform available to
disseminate and promote the work of national indie artists with great potential. Today
that this type of programs and promotion strategies ...
La comunicación como integrante del proceso de la venta B2B
(Universidad de Lima, 2023)
Acceso abierto
The current report provides an account of the professional and academic
trajectory of Renzo Biancato, who has been engaged in the corporate
business realm for over 13 years. During this time, he has been involved
not ...
Lo que no habíamos dicho Documental autobiográfico sobre la relación madre e hija
(Universidad de Lima, 2023)
Acceso abierto
What we had not said is a reflexive autobiographical documentary about the motherdaughter relationship, in which the director immerses herself in her memory to understand and rebuild her identity, based on the story she ...
Periodismo de agencia: inmediatez, capacidad y adaptación
(Universidad de Lima, 2023)
Acceso abierto
The present work to opt for the title of Bachelor of Communication addresses the
accumulated experience exercising journalism in the Andean News Agency, the official
agency of the Peruvian State, since 2002, the year of ...
Nivel de conocimiento sobre el fenómeno de la infodemia en los estudiantes de los últimos ciclos de comunicación de la Universidad de Lima y la Universidad Nacional Mayor de San Marcos, Lima-2023.
(Universidad de Lima, 2023)
Acceso abierto
El presente trabajo de investigación tuvo como objetivo describir y analizar el nivel de
conocimiento de los estudiantes de comunicación de dos universidades, una pública y una
privada, sobre el fenómeno de la infodemia ...
Cortometraje documental: fotogramas solitarios
(Universidad de Lima, 2023)
Acceso abierto
This project aims to artistically portray, through a short fiction film, the psychoemotional impact caused by loneliness during the COVID-19 lockdown, and how this led to the diagnosis of clinical depression. The social ...
Infodemia y desinformación en la pandemia por la COVID-19: percepciones e impacto de las fake news en adultos jóvenes de Lima Metropolitana
(Universidad de Lima, 2023)
Acceso abierto
This study analyzes the perceptions of the credibility of fake news regarding COVID-19 and disseminated through social networks in young adults aged 20 to 35 who belong to the socioeconomic group B of Metropolitan Lima, ...
Rebranding para la marca Woowlab
(Universidad de Lima, 2023)
Acceso abierto
Woowlab is a venture dedicated to the sale of artisan desserts whose differential
advantage is the quality of the ingredients and products, their competitive prices
according to the market and differential flavor. Although ...
Campaña de lanzamiento para la nueva tienda de suplementos deportivos Mutant Store
(Universidad de Lima, 2023)
Acceso abierto
The present project involves creating a launch campaign for Mutant Store, a sports supplements store set to commence operations in November 2023. The plan's primary goals are to secure a 20% market share in digital channels ...
Campaña de lanzamiento para la nueva marca de energizantes: Boom Power
(Universidad de Lima, 2023)
Acceso abierto
This project consists of the creation of the launch campaign for "Boom Power", a new
brand of energy drinks that will arrive in Peru in August and seeks to revolutionize the
market by offering local quality ingredients in ...