Buscar
Mostrando ítems 1-10 de 192
Estrategia de lanzamiento de una bebida energizante peruana endulzada con extracto natural de yacón: Boom Power
(Universidad de Lima, 2023)
Acceso abierto
Energy drinks have a history of over a century, but it is since the 1980s that they
began to gain popularity, and in the Peruvian case, since the arrival of Red Bull in 2002.
It is usually consumed for the ability provided ...
Rebranding y campaña de relanzamiento de Back to Me: marca de ropa femenina peruana
(Universidad de Lima, 2023)
Acceso abierto
The following work is focused on the rebranding and visual systematization of
a Peruvian women's clothing brand, which will make the leap to be distributed from the
textile emporium of Gamarra to a nationally recognized ...
Campaña de lanzamiento de producto para la bebida energizante Boom Power
(Universidad de Lima, 2023)
Acceso abierto
The project focuses on the development of the launching campaign of Boom Power, a
new brand in the category of energy drinks that is entering the market with a new
product that contains maca, guarana, ginseng, theine, ...
Lanzamiento de cafetería Atemporal
(Universidad de Lima, 2023)
Acceso abierto
This project consists of carrying out the launch campaign of a new chain of cafés called
"Atemporal", that is aimed at young people and young adults in Lima Metropolitana
Lima, Perú and aims to position the brand as an ...
Creación de la marca OMNIRIC: proyecto artístico de fotomontajes sobre la infancia y la elaboración de rompecabezas para su comercialización
(Universidad de Lima, 2023)
Acceso abierto
Omniric es una marca de rompecabezas que nace a partir del desarrollo de un proyecto
artístico con la creación de una serie de fotomontajes en donde conviven escenarios
surrealistas y personajes mágicos. Para la primera ...
Campaña de lanzamiento para la nueva cadena de tiendas de suplementos deportivos denominada: “Mutant Store”
(Universidad de Lima, 2023)
Acceso abierto
The following Project, consists of the launch of the new chain of sports supplements that is part of the Company: Mazeta S.A.C: “Mutant Store” made up of products called
“Mutant” which will arrive in november 2023 and ...
Campaña de lanzamiento para la marca de bebida energética Boom Power
(Universidad de Lima, 2023)
Acceso abierto
The following project is the brand creation and launch strategy for Boom Power, a 100% Peruvian energy drink. The main objective was the construction of brand guidelines and design that represents a healthier alternative ...
Campaña publicitaria de lanzamiento para la nueva cadena de cafetería peruana Atemporal
(Universidad de Lima, 2023)
Acceso abierto
This professional work consists in the launch campaign of the new Peruvian cafeteria chain: Atemporal, with the objectives of achieving a viable, profitable, and memorable campaign. To achieve this, a market study of the ...
Reducción de riesgo de desastres
(Universidad de Lima, 2023)
Acceso abierto
In Peru, meteorological and hydrological phenomena can generate floods,
increased flows, and the activation of streams that occur regularly. These scenarios
cause human and material losses, as happened with the Yaku ...
Lanzamiento de bebida energizante “Boom Power”
(Universidad de Lima, 2023)
Acceso abierto
The objective of this work is to launch the energy drink "Boom Power" made
from natural ingredients such as maca, ginseng and Yacon extract, products that work as
excellent stimulants and antioxidants for human ...