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Manual de marca para la escuela de baile "Free Soul"
(Universidad de Lima, 2023)
Acceso abierto
El propósito del presente trabajo consiste en el desarrollo de un manual de marca para la escuela de baile “Free Soul”, que es una idea de negocio próxima a ser desarrollada. Dicho emprendimiento se debe iniciar con una ...
Caso Campos Cultivados: generación de una cultura unificada para la creación de una marca empleadora sólida y atractiva
(Universidad de Lima, 2023)
Acceso abierto
Campos Cultivados has identified operational and cultural challenges within its organization, which include a lack of coordination between management and fieldwork, a deficiency in understanding and empathy toward the ...
Rebranding de la marca de cerveza artesanal “Maita”
(Universidad de Lima, 2023)
Acceso abierto
Maita is a craft beer brand created in January 2021 by three university students. It is
present on the social networks Instagram, Facebook and Tik Tok which are the sales
channels. The rebranding process was carried out ...
Lanzamiento de cafetería Atemporal
(Universidad de Lima, 2023)
Acceso abierto
This project consists of carrying out the launch campaign of a new chain of cafés called
"Atemporal", that is aimed at young people and young adults in Lima Metropolitana
Lima, Perú and aims to position the brand as an ...
Lanzamiento, rebranding y escalamiento de la marca Keep a Cup
(Universidad de Lima, 2023)
Acceso abierto
Keep a Cup is a menstrual cup sales company established under the RUS regime in 2016.
The company started without an identity and adapted the name of the import brand. The
first appearance of the brand was through retail ...
Manual de marca de “Sunmoon”, empresa de servicios de brand experience
(Universidad de Lima, 2023)
Acceso abierto
This work consists of the creation of the brand manual that manages to transmit the brand's value proposition and generate a powerful and attractive identity of "Sunmoon",
a consultancy dedicated to the development of ...
Campaña de lanzamiento de la marca Flying Tiger Copenhagen en el Perú
(Universidad de Lima, 2022)
Acceso abierto
The present work focuses on carrying out a launch campaign for the danish brand Flying
Tiger Copenhagen in Peru, who will open four stores overall, in Lima, Arequipa and
Trujillo. This plan aims to generate brand awareness ...
Lanzamiento de Flying Tiger Copenhagen en el Perú
(Universidad de Lima, 2022)
Acceso abierto
The purpose of this work is to devise a launch campaign for the Danish brand Flying
Tiger Copenhagen in Peru.
It is intended to position the brand as a retail that stands out for its variety of products,
unique design, ...
Desarrollo de branding para la marca de medias Söco: diseño de manual de identidad
(Universidad de Lima, 2022)
Acceso abierto
The present research consists of the branding development for a socks label called ‘Söco’,
taking as the main element the corporate design manual. The brand aspires to combine
style and creativity, with quality and comfort. ...
Banco Azul
(Universidad de Lima, 2022)
Acceso abierto
El objetivo del trabajo es desarrollar una campaña de marketing y publicidad para lanzar al mercado meta definido un banco 100% digital y/o nativo digital, es decir que no contará con ninguna oficina física, pero pondrá a ...