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Campaña de lanzamiento para la marca: Mutant Store
(Universidad de Lima, 2023)
Acceso abierto
Mutant Store, a specialized sports supplements store, will enter the market in November 2023 with three locations in Miraflores and Surco districts. The store will exclusively
sell products from the recognized foreign ...
Campaña publicitaria digital para el perfil de Instagram de la marca de cerveza artesanal Alma Andina: Encuentra tu Alma Cervecera.
(Universidad de Lima, 2023)
Acceso abierto
“Encuentra tu Alma Cervecera” es una campaña publicitaria digital de reconocimiento, la cual consta de la creación de contenido audiovisual para el perfil de Instagram de Alma Andina. Esta es una empresa de cerveza artesanal, ...
Reducción de riesgo de desastres
(Universidad de Lima, 2023)
Acceso abierto
In Peru, meteorological and hydrological phenomena can generate floods,
increased flows, and the activation of streams that occur regularly. These scenarios
cause human and material losses, as happened with the Yaku Cyclone, ...
Caso Gabriela Sevilla: cobertura informativa de los medios de comunicación
(Universidad de Lima, 2023)
Acceso abierto
Gabriela Sevilla Torello, 30 year old woman, made national headlines when in October
2022 her alleged disappearance in a condition of pregnancy was reported through social
networks. The case quickly went viral and the ...
Campaña de lanzamiento para la marca de bebida energética Boom Power
(Universidad de Lima, 2023)
Acceso abierto
The following project is the brand creation and launch strategy for Boom Power, a 100% Peruvian energy drink. The main objective was the construction of brand guidelines and design that represents a healthier alternative ...
Hotel Ayllu: la aventura ancestral del Valle Sagrado
(Universidad de Lima, 2023)
Acceso abierto
In the midst of a sector that still has not recovered from the ravages and great economic
losses caused by the pandemic and is also on the verge of bankruptcy (Diario Gestión,
2023) due to the constant social upheavals ...
Plan de comunicación interna: “Campos Cultivados”
(Universidad de Lima, 2023)
Acceso abierto
Campos Cultivados is an agroindustrial company that presented complications
hiring temporary personnel for the 2022 harvest campaign, due to the lack of support and
empathy from the different staff and support units in ...
Hotel Todo Incluido: Ayllu Urubamba
(Universidad de Lima, 2023)
Acceso abierto
After the Covid-19 pandemic, the tourism sector in Peru was very seriously affected (Ministry of Foreign Trade and Tourism, 2020). This led many hotels to close their doors
indefinitely without knowing what would come in ...
Dirección y producción del videoclip ‘Sunshine’ de la banda Alther
(Universidad de Lima, 2023)
Acceso abierto
This project delves into the detailed production process of the music video 'Sunshine' by
the band Alther, focusing on the roles of direction and production. The main objective
was to capture the creative essence and unique ...
Estrategia de lanzamiento de una bebida energizante peruana endulzada con extracto natural de yacón: Boom Power
(Universidad de Lima, 2023)
Acceso abierto
Energy drinks have a history of over a century, but it is since the 1980s that they
began to gain popularity, and in the Peruvian case, since the arrival of Red Bull in 2002.
It is usually consumed for the ability provided ...