Trabajos de suficiencia profesional: Envíos recientes

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    • Campaña de lanzamiento para la nueva tienda de suplementos deportivos Mutant Store 

      Chimoy More, Valeria Alejandra; Cruz Liñer, Elinore Roxana (Universidad de Lima, 2023)
      Acceso abierto
      The present project involves creating a launch campaign for Mutant Store, a sports supplements store set to commence operations in November 2023. The plan's primary goals are to secure a 20% market share in digital channels ...

    • Campaña de lanzamiento para la nueva marca de suplementos deportivos: Mutant Store 

      Custodio Silva, Maria Fernanda; Hernandez Chacaltana, Melany Anthuaneth (Universidad de Lima, 2023)
      Acceso abierto
      This project consists of the creation of the launch campaign for the new brand of sports supplements: Mutant Store. This brand will arrive in Peru in November with the opening of 3 stores, a website and several e-commerce ...

    • Campaña de lanzamiento para la nueva cadena de tiendas de suplementos deportivos denominada: “Mutant Store” 

      Mariani Ezcurra, Rossina (Universidad de Lima, 2023)
      Acceso abierto
      The following Project, consists of the launch of the new chain of sports supplements that is part of the Company: Mazeta S.A.C: “Mutant Store” made up of products called “Mutant” which will arrive in november 2023 and ...

    • Campaña de lanzamiento para la marca: Mutant Store 

      Campos Vargas, Gabriela Martha; Palomino Ayala, Luis Gustavo Jesus (Universidad de Lima, 2023)
      Acceso abierto
      Mutant Store, a specialized sports supplements store, will enter the market in November 2023 with three locations in Miraflores and Surco districts. The store will exclusively sell products from the recognized foreign ...

    • Campaña de lanzamiento de Mutant Store 

      Rotta Farromeque, Renzo Duilio (Universidad de Lima, 2023)
      Acceso abierto
      El presente proyecto profesional implica la elaboración de una campaña de lanzamiento para "Mutant Store," una tienda de marca única que ofrecerá exclusivamente los productos "Mutant" en el mercado a partir de noviembre. ...

    • Agencia de contenido “BLINK”: prestación de servicios para el centro cultural Artescénica, Layconsa y Carusso Karaoke 

      Monzon Guillen, Ariana; Rosado Saenz, Maria Fernanda (Universidad de Lima, 2023)
      Acceso abierto
      Blink is a Peruvian-Arequipa “content creation” agency that offers marketing and integral communication solutions through digital creative strategies. For this work, the brand will be introduced through the social networks ...

    • Campaña publicitaria digital para el perfil de Instagram de la marca de cerveza artesanal Alma Andina: Encuentra tu Alma Cervecera. 

      Parodi Llosa, Daniela Lucia; Penny Lecca, Michelle (Universidad de Lima, 2023)
      Acceso abierto
      “Encuentra tu Alma Cervecera” es una campaña publicitaria digital de reconocimiento, la cual consta de la creación de contenido audiovisual para el perfil de Instagram de Alma Andina. Esta es una empresa de cerveza artesanal, ...

    • Reducción de riesgo de desastres 

      Santana Trabucco, Eduardo Renato; Talla Barrueta, Keysi Jesuit (Universidad de Lima, 2023)
      Acceso abierto
      In Peru, meteorological and hydrological phenomena can generate floods, increased flows, and the activation of streams that occur regularly. These scenarios cause human and material losses, as happened with the Yaku ...

    • Rebranding para la marca Woowlab 

      Alzamora Esquerre, Fernanda (Universidad de Lima, 2023)
      Acceso abierto
      Woowlab is a venture dedicated to the sale of artisan desserts whose differential advantage is the quality of the ingredients and products, their competitive prices according to the market and differential flavor. Although ...

    • Plan de comunicación: cultiva compromiso 

      Guzmán Martos, Diego Enrique (Universidad de Lima, 2023)
      Acceso abierto
      Given the hiring difficulties caused by the low motivation of temporary workers, the disconnection between work areas and the negative perception towards the company, an internal communication plan is proposed in order ...

    • Manual de identidad de marca: Waffles Ana María 

      Yépez Pérez del Solar, Ana Lucía (Universidad de Lima, 2020)
      Acceso abierto
      Waffles Ana Maria started in 2008 as a hobby for the owner, Ana Maria Perez del Solar, who made traditional homemade waffles for family and friends. Today, Waffles Ana Maria offers 5 different presentations with 4 different ...

    • Hotel Ayllu: la aventura ancestral del Valle Sagrado 

      Paredes Tupiño, Luis Alfredo; Sotelo Raez, Nicole (Universidad de Lima, 2023)
      Acceso abierto
      In the midst of a sector that still has not recovered from the ravages and great economic losses caused by the pandemic and is also on the verge of bankruptcy (Diario Gestión, 2023) due to the constant social upheavals ...

    • Emprende con Innovaul 

      Chilquillo Delgado, Keneth Mabela (Universidad de Lima, 2022)
      Acceso abierto
      Through the years, many ventures continue to be born, but few manage to sustain themselves over time. At the University of Lima, the Entrepreneurship Center (InnovaUL) was created to provide services to the entire community ...

    • Campaña de lanzamiento de Mutant Store 

      Oshiro Romero, Christian; Zegarra Tirado, Alvaro Santiago (Universidad de Lima, 2023)
      Acceso abierto
      This work focuses on the creation of the launch campaign for the Mutant Store chain of stores, a brand specializing in sports supplements that aims to meet the unique needs of the Peruvian consumer through a different value ...

    • Campaña de lanzamiento de la tienda de suplementos deportivos: “Mutant Store” 

      Barreda San Martin, Paul Mauricio (Universidad de Lima, 2023)
      Acceso abierto
      The present project consists of the launching campaign of "Mutant Store", a chain of stores that will offer high quality sports supplements, which will start operations in Lima (Peru) in November 2023; whose objective ...

    • Plan de comunicación interna para la empresa campos cultivados 

      Espinoza Salsavilca, Ariana Aylin; Fernández Moscoso, Fabricio (Universidad de Lima, 2023)
      Acceso abierto
      Campos Cultivados is an agro-export company founded in 1997. Currently, it is a benchmark in the export of sustainable agricultural products (ready to eat). However, there is no team feeling within the company. Operational ...

    • Creación de contenido en Instagram y desarrollo de la página web para el estudio creativo Peach 

      Alfaro Ortiz, Jimena Fiorella; Diestra Solis, Marielena Marina (Universidad de Lima, 2023)
      Acceso abierto
      Peach es un estudio creativo que se especializa en la construcción de identidad visual de marca, diseño, packaging y creación de contenido, mediante un punto de vista y concepto femenino. Nuestros servicios están dirigidos ...

    • Maestras del balón podcast 

      Ferrándiz Espadín, Sandra Gabriela; Pérez Alarcón, Keyla Liszt (Universidad de Lima, 2023)
      Acceso abierto
      The professional work aims to present the process of creation, design, and production of the project Maestras del Balón, a sports journalism podcast with a focus on both national and international women's soccer. Given ...

    • Dirección y producción del videoclip ‘Sunshine’ de la banda Alther 

      Pacheco Pérez, Andrea de Jesús; Portuguez Del Pino, John Peter (Universidad de Lima, 2023)
      Acceso abierto
      This project delves into the detailed production process of the music video 'Sunshine' by the band Alther, focusing on the roles of direction and production. The main objective was to capture the creative essence and ...

    • Campaña de lanzamiento para la cadena de tiendas de suplementos deportivos Mutant Store 

      Flores Mejia, Valeria Cecibell; Gaitán Vigo, Vivian (Universidad de Lima, 2023)
      Acceso abierto
      This professional work consists of the creation of the launch campaign for "Mutant Store", a new brand of nutritional supplements and fitness related products that will arrive in Peru in november. It seeks to support and ...