Comunicación
Recent Submissions
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Trayectorias personales de aprendizaje virtual de la danza en el Perú
(Artseduca, 2024)Acceso abiertoAim: This work investigates the personal trajectories of virtual dance learning in an art school in Peru. Considering that dance is a subject closely linked to physical presence and collective work, the main objective is ... -
Presentación de la sección Tendencias. Nuevos tiempos, nuevos retos
(Universidad de Lima, 2021)Acceso abierto -
La libertad simulada en la narrativa del metaverso: animación y virtualidad en la plataforma Roblox
(Universidad de Lima, 2023)Acceso abiertoEl constante desarrollo de los medios digitales y esencialmente los aportes de los videojuegos en términos de animación e inmersión, han favorecido la aparición de nuevos espacios para la comunicación, generando entornos ... -
Experiencia y teoría en las decisiones publicitarias entre directivos de marketing
(Universidad de Lima, 2023)Acceso abiertoLos directivos de marketing toman constantes decisiones relativas a la publicidad. Sin embargo, escasa literatura ha examinado su entendimiento sobre cómo funciona la publicidad. Este estudio analiza si el razonamiento ... -
Issue Involvement Moderates the Effect of Gain- and Loss-Framed Messages on Mothers’ Intentions to Give 5 Portions of Fruits and Vegetables to Their Children Every Day
(Taylor & Francis, 2024)Acceso restringidoResearch suggests that issue involvement moderates the efficacy of gain and loss frames, yet the extent to which this is true across behaviors and contexts is an open question. In this study, I examined the moderating role ... -
(Sobre)vivir o morir en el vertedero del mundo: violencia de genero en "El Limpiador" de Rocio Silva Santisteban
(Universidad Nacional Mayor de San Marcos, 2023)Acceso abiertoEste artículo examina el relato “El Limpiador” —incluido en el volumen Me perturbas (1994) de la escritora peruana Rocío Silva Santisteban (1963)—, una reelaboración del cuento “El campeón de la muerte” de Enrique López ... -
Types of convergence in the Peruvian digital media ecosystem
(IEEE Computer Society, 2021)Acceso restringidoThis writing presents a set of characteristics of the Peruvian media ecosystem, focusing on the findings that show the level of media convergence from the presence of the news media in the digital environment. In the ... -
Transition stories: Analysis of Peruvian FTM Instagram posts
(IEEE Computer Society, 2021)Acceso restringidoExploratory study on the use of Instagram by young trans men from Peru to communicate about their changes and experiences. Eighteen public profiles of trans young men were found, six of them were selected considering impact ... -
Themed edition: South American childhoods in the digital era
(SAGE Publications Ltd, 2021)Acceso abiertoThe impact of digital technologies in children’ lives is a widely addressed topic in the recent literature on childhood in the global north. However, much less is known about the ways in which children in the global south ... -
The use of Twitter by the prosecutors of Ecuador and Peru: Actors, links, and interaction
(IEEE Computer Society, 2021)Acceso restringidoMagistrate’ use of social networks has been scarcely studied. It is assumed that the discretion of the jurisdictional function limits their interaction; but judges and prosecutors can be active Internet users in Latin ... -
Methodological approaches for the study of the country brand: The case of Peru and perception in Germany
(IEEE Computer Society, 2021)Acceso restringidoThe country brand, in practical terms, can be understood as a branding technique applied to a territory or geographic region in order to achieve a competitive position on a global scale. In this paper, a methodology is ... -
Influencers in quarantine: Adaptation of their contents and production formats
(IEEE Computer Society, 2021)Acceso restringidoThis paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was ... -
Girl YouTubers in Peru as economic agents negotiating gender and class identities
(SAGE Publications Ltd, 2021)Acceso restringidoThe study examines the role of children as producers, distributors, and consumers in the digital realm. Additionally, it also explores class and gender identities they create and perform in this modality. We focus on young ... -
Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala
(BioMed Central Ltd, 2021)Acceso abiertoObjective: The objective of this study is to assess gender representation in food and beverage print advertisements. Results: The study follows a quantitative descriptive approach. Using a content analysis technique, we ... -
Docentes frente al covid-19: cambios percibidos en Chile y Perú
(Pontificia Universidad Javeriana, 2021)Acceso abiertoEste artículo de investigación busca describir la percepción de los docentes sobre sus condiciones y los cambios en sus prácticas pedagógicas a partir de la emergencia sanitaria causada por el covid-19. Participaron del ... -
Estrategias digitales de difusión museística en tiempos del COVID-19. Estudio comparativo entre Ecuador, España y Perú
(Universidad de Lima, 2021)Acceso abiertoLas estrategias de comunicación implementadas por los museos tras la crisis sanitaria del COVID-19 enfrentaron el cierre de las instituciones de cara al público. De allí la necesidad de contrastar cómo Ecuador, España y ... -
Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns
(BioMed Central Ltd, 2021)Acceso abiertoObjectives: During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence ... -
Analysis of social media use and political interest among Peruvian university students: The case of Arequipa and Iquitos
(IEEE Computer Society, 2021)Acceso restringidoIn Peru, a country with enormous inequality, weak democratic institutions, and high levels of mistrust of the state, young people tend to be indifferent towards and do not get involved in traditional forms of political ... -
A technique to analize populist discourse: The Peruvian case
(IEEE Computer Society, 2021)Acceso restringidoThere are different techniques that have been evaluated to identify whether a political discourse is populist or not. This research analyzes the debates in the plenary session of the Peruvian Congress during the first ... -
Aplicaciones de la teoría de usos y Gratificaciones en la investigación en Comunicación: una revisión sistematizada
(OberCom - Observatorio da Comunicacao, 2023)Acceso abiertoLa Teoría de Usos y Gratificaciones es una de las más fértiles en el campo de la investigación en Comunicación. Desde su nacimiento, en los años 40, ha evolucionado e incorporado nuevas variables a partir de aplicaciones ...