El presente trabajo de investigación estudiara´ si el uso del Blockchain, en el etiquetado de la miel de abeja, influye en la decisión de compra del consumidor y en qué manera impacta esta aplicación sobre el valor percibido ...

This document seeks to determine how factors influence the intention to purchase organic food in millennial consumers in Metropolitan Lima. The type of research is applied, since it focuses on highlighting a benefit to ...

Innovation is the key to success in organizations, even though, the introduction of new products is a complex practice regardless of the market where it is sold (Bjorn et al., 2015, p. 252). Between 80-85% of products fail ...

This thesis was made to determine the marketing strategies of the packaged avocado sauce "A-Bocado!". Apart from this, it can serve as a bibliographic reference for future research. A descriptive methodology, with a mixed ...

In a context in which consumers are overwhelmed with traditional advertising, there are more advertising alternatives that may even be more effective and accepted by consumers. One of them is the Product Placement (PPL), ...

Currently 9 million tons of plastic thrown into the ocean each year and the numbers continue to rise every day and yet people are not aware of the irreparable damage that we are generating to our home, the earth. If we can ...

In this research work, three variables were evaluated within the Marketing mix: the product, price and promotion in the behavior of buying Smartphones in millennial women living in Lima Metropolitana. And, that is because ...

The big offer of restaurants in the city of Lima makes difficult for new brands to position and differentiate from competitors. Therefore, this work seeks to determine the conditions a restaurant should accomplish for being ...